Switch off to join the future
In 2017, the World Wildlife Fund (WWF) is celebrating 10 years of Earth Hour and 10 years of progress on tackling climate change.
Earth Hour launched in Sydney in 2007, with 2.2 million people and 2,100 businesses participating in the ‘lights off’ event. Just one year later, Earth Hour became a global phenomenon with over 35 countries, and an estimated 50-100 million people participating.
2017 will mark the 10th anniversary of Earth Hour as a global phenomenon. It is now celebrated in over 172 countries and over 7,000 cities and towns worldwide. The symbolic hour has grown into the world’s largest grassroots movement for the environment, with beyond-the-hour projects and initiatives happening throughout the year.
In Australia, Earth Hour is something that really brings communities together, with 1 in every 4 Australians taking part. In 2016, millions of Australians took part in Earth Hour to show their support for a low pollution, clean energy future.
On Saturday, 25th March, switch off to support progress
for the next generation.
Switch off to #JoinTheFuture.